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my little america – online supermarket

    The Client

    My Little America – An online supermarket based in France that sells American snacks and treats.

    The Brief

    I was asked to create a series of illustrations to give this online grocery store a fun modern friendly personality to help them stand out in their marketplace against more established sites. This involved creating a series of quirky characters and situations which also incorporated the products that they are stocking. The illustrations were created for a wide range of panels, banners and page headers in addition to seasonal variations which are featured on the home page. And because the illustrations have all been created as vector artwork the same illustrations that were originally created for the web are now also able to be printed 2 meters tall as part of their exhibition graphics with no loss of quality. 

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